Sustainability has become a buzzword in boardrooms, marketing campaigns, and public discourse—but how much of it translates into meaningful action and results?  In this presentation, Dr. Gallant will examine the gap between rhetoric and reality, cutting through the noise to explore the drivers that will continue to push innovation in this area and the challenges to be overcome.  By focusing on data-driven decision-making, systemic thinking, and long-term value creation, this session aims to empower attendees to move past performative gestures and embrace authentic, realistic, and transformative change toward more sustainable companies.